Obagi Nu-Gen Cellular Renewal Serum 30ml bottle on grey background
CELLULAR RENEWAL SERUM
CELLULAR RENEWAL SERUM
CELLULAR RENEWAL SERUM
Obagi Nu-Gen Cellular Renewal Serum before & after image - improvement in fine lines and wrinkles after 1 week
Obagi Nu-Gen Cellular Renewal Serum before & after image - improvement in fine lines and wrinkles after 4 weeks
Obagi Nu-Gen Cellular Renewal Serum 30ml bottle on grey background
CELLULAR RENEWAL SERUM
CELLULAR RENEWAL SERUM
CELLULAR RENEWAL SERUM
Obagi Nu-Gen Cellular Renewal Serum before & after image - improvement in fine lines and wrinkles after 1 week
Obagi Nu-Gen Cellular Renewal Serum before & after image - improvement in fine lines and wrinkles after 4 weeks
NEW
4.8
Rated 4.8 out of 5 stars
4 Reviews

CELLULAR RENEWAL SERUM

NAD+ Longevity Serum

Regular price $175.00
Excluded from all Discounts

CELLULAR RENEWAL SERUM

Best for
Aging & Sagging - color
Aging & Sagging
Dehydrated Skin - color
Dehydrated Skin
Fine Lines & Wrinkles - color
Fine Lines & Wrinkles
Skin Discoloration - color
Skin Discoloration
Acne & Blemish - color
Acne & Blemish
Uneven Skin Texture - color
Uneven Skin Texture

Visibly rewind your skin’s age by up to 6 years(1) with Obagi NU-GEN™ Cellular Renewal Serum. Clinically proven to target a leading cause of skin aging by helping replenish diminished NAD+ within the skin cells– to restore skin health, visibly renew, and contribute to younger, healthier-looking skin.

The proprietary AGE CTRL™ Complex - a combination of highly soluble coenzyme NAD+ and its direct booster precursors, NMN & Niacinamide (NAM), help support skin cell energy production, as they work synergistically with skin’s natural longevity pathways. Clinically proven to deliver visible improvements across the 9 hallmarks of skin aging(1),(2),(3)

  • Uneven skin tone
  • Visible imperfections
  • Sagging skin
  • Visible fine lines & wrinkles
  • Skin dullness
  • Visible redness
  • Skin smoothness
  • Barrier strength
  • Hydration levels

Through skin cellular support, Obagi NU-GEN™ Cellular Renewal Serum helps promote skin longevity, address emerging and existing signs of aging, and visibly rewind the appearance of skin’s age.*

Perfect to use alone or to boost results as part of a complete rejuvenation protocol.

(1) Results based on a 2025 12-week aging clinical test. (2) Results based on a 2025 12-week blemish-prone clinical test. (3) Results based on a 2025 48-hour hydration clinical test. Individual results may vary. Data on file at Obagi Cosmeceuticals LLC.

Backed By Clinical Trials

97%
of participants saw a reduction in the appearance of fine lines(1)(*)
97%
of participants said their skin appeared more even-toned(1)(*)
97%
of participants showed a visible improvement in skin radiance(1)(*)
90%
of participants noticed their skin had more resilience and elasticity(1)(*)
Baseline* After 12 Weeks*
(1)Results based on a 2025 12-week aging clinical test.
*Photos have not been retouched. Results may vary. Data on file at Obagi Cosmeceuticals LLC.
Baseline* After 12 Weeks*
(1)Results based on a 2025 12-week aging clinical test.
*Photos have not been retouched. Results may vary. Data on file at Obagi Cosmeceuticals LLC.
Baseline* After 12 Weeks*
(1)Results based on a 2025 12-week aging clinical test.
*Photos have not been retouched. Results may vary. Data on file at Obagi Cosmeceuticals LLC.
Baseline* After 12 Weeks*
(1)Results based on a 2025 12-week aging clinical test.
*Photos have not been retouched. Results may vary. Data on file at Obagi Cosmeceuticals LLC.

How To Use

  •  After cleansing, apply 2-3 pumps AM and PM to a clean dry face.



Storage

  • Keep out of direct sunlight.
  • Store at controlled room temperature 15°−25°C (59°−77°F).

Looking for professional guidance?

Looking for professional guidance?

Find a Physician

Compare Serums & Treatments

    Currently viewing

  • CELLULAR RENEWAL SERUM
    CELLULAR RENEWAL SERUM
    NEW
    4.8
    Rated 4.8 out of 5 stars
    4 Reviews
    CELLULAR RENEWAL SERUM
    Excluded from all Discounts
    Regular price $175.00
    FACIAL SERUM
    Daily Hydro-Drops Facial Serum packaging transition before and after. New look, same transformational product
    BESTSELLER
    4.3
    Rated 4.3 out of 5 stars
    147 Reviews
    FACIAL SERUM
    Regular price $115.00
    FACIAL SERUM
    ELASTIDERM FIRMING FACIAL SERUM BOTTLE PACKAGING BEFORE AND AFTER. NEW LOOK, SAME TRANSFORMATIONAL PRODUCT
    BESTSELLER
    4.5
    Rated 4.5 out of 5 stars
    100 Reviews
    FACIAL SERUM
    Regular price $220.00
    LIFT UP & SCULPT FACIAL MOISTURIZER
    ELASTIDERM Lift Up & Sculpt Facial Moisturizer Macro Shot
    BESTSELLER
    4.8
    Rated 4.8 out of 5 stars
    104 Reviews
    LIFT UP & SCULPT FACIAL MOISTURIZER
    Regular price $140.00
  • Product description
    Visibly rewind your skin’s age by up to 6 years(1) with Obagi NU-GEN™ Cellular Renewal Serum. Clinically proven to target a leading cause of skin aging by helping replenish diminished NAD+ within t...
    Daily Hydro-Drops is an innovative hydrating facial serum featuring our revolutionary Isoplentix® Technology that harnesses Niacinamide, Abyssinian, and Hibiscus Oils in their purest forms to help ...
    ELASTIDERM Facial Serum with patented Bi-Mineral Contour Complex™ helps support skin elasticity and target signs of skin aging. For firmer-looking, more resilient facial skin. Suitable for all skin...
    ELASTIDERM Lift Up & Sculpt Facial Moisturizer is clinically proven to visibly lift and sculpt facial contours. This clinically proven topical formula targets sagging areas visibly lifting an...
  • Best for
    Aging & Sagging - color
    Aging & Sagging
    Dehydrated Skin - color
    Dehydrated Skin
    Fine Lines & Wrinkles - color
    Fine Lines & Wrinkles
    Skin Discoloration - color
    Skin Discoloration
    Acne & Blemish - color
    Acne & Blemish
    Uneven Skin Texture - color
    Uneven Skin Texture
    Dehydrated Skin - color
    Dehydrated Skin
    Aging & Sagging - color
    Aging & Sagging
    Dehydrated Skin - color
    Dehydrated Skin
    Fine Lines & Wrinkles - color
    Fine Lines & Wrinkles
    Aging & Sagging - color
    Aging & Sagging
    Fine Lines & Wrinkles - color
    Fine Lines & Wrinkles
    Dehydrated Skin - color
    Dehydrated Skin
    Skin Types
4.8
Rated 4.8 out of 5 stars
Based on 4 reviews
4 reviews
  • Kelly B.
    FL, United States
    Verified Buyer
    I recommend this product
    Age 55-64
    Gender Female
    Rated 5 out of 5 stars
    April 9, 2026
    So far so good

    I’ve only been using it for about a week. So far haven’t noticed if it irritates my rosacea. I bought the small bottle ( it’s really small but perfect for traveling) not sure how long it lasts. I will update soon.

    EffectivenessRated 3.0 on a scale of 1 to 5
  • Diane S.
    SC, United States
    Verified Buyer
    I recommend this product
    Age Over 65
    Gender Female
    Rated 5 out of 5 stars
    April 9, 2026
    Good product

    I have only been using for a couple of weeks but so far I’m seeing some good changes. Looking forward to future results.

    EffectivenessRated 5.0 on a scale of 1 to 5
  • Robin W.
    FL, United States
    Verified Buyer
    I recommend this product
    Age Over 65
    Gender Male
    Rated 5 out of 5 stars
    April 7, 2026
    Cellular renewal

    Feels nice and waiting for 6to8 weeks to really see the action of the product

    EffectivenessRated 5.0 on a scale of 1 to 5
  • Donna M. K.
    NY, United States
    Verified Buyer
    I recommend this product
    Gender Female
    Rated 4 out of 5 stars
    April 7, 2026
    Impressed!

    So far I am impressed with this product. My skin actually looks more clear, too early to tell if there has been any impact on firmness/etc. Only four stars because price in off the charts for such a small amount. Thanks.

    EffectivenessRated 4.0 on a scale of 1 to 5