Obagi Nu-Gen Cellular Renewal Serum 30ml bottle on grey background
Dermatologist holding Obagi Nu-Gen Cellular Renewal Serum with a quote on a blue background.
Face showing results from anti aging serum with improved skin tone smoothness and hydration
Anti aging serum with AGE CTRL Complex supporting skin energy and visible skin renewal
Anti aging serum with enhanced absorption technology delivering NAD for improved skin hydration and renewal
Obagi Medical Nu-Gen Cellular Renewal Serum bottle displayed alongside timeline of results for rewinding skin's age with the serum
Obagi Nu-Gen Cellular Renewal Serum 30ml bottle on grey background
Dermatologist holding Obagi Nu-Gen Cellular Renewal Serum with a quote on a blue background.
Face showing results from anti aging serum with improved skin tone smoothness and hydration
Anti aging serum with AGE CTRL Complex supporting skin energy and visible skin renewal
Anti aging serum with enhanced absorption technology delivering NAD for improved skin hydration and renewal
Obagi Medical Nu-Gen Cellular Renewal Serum bottle displayed alongside timeline of results for rewinding skin's age with the serum
NEW
4.6
Rated 4.6 out of 5 stars
16 Reviews
OBAGI NU-GEN™ ,

CELLULAR RENEWAL SERUM

NAD+ Longevity Serum

$175.00
Excluded from all Discounts
Obagi Nu-Gen Cellular Renewal Serum 30ml bottle on grey background

CELLULAR RENEWAL SERUM

Free & Easy Returns

Best for
Aging & Sagging - color
Aging & Sagging
Dehydrated Skin - color
Dehydrated Skin
Fine Lines & Wrinkles - color
Fine Lines & Wrinkles
Skin Discoloration - color
Skin Discoloration
Acne & Blemish - color
Acne & Blemish
Uneven Skin Texture - color
Uneven Skin Texture
Skin Types: Normal to OilyNormal to DryCombination

Visibly rewind your skin’s age by up to 6 years(1) with Obagi NU-GEN™ Cellular Renewal Serum, an advanced anti-aging and firming serum. Clinically proven to target a leading cause of skin aging by helping replenish diminished NAD+ within the skin cells– to restore skin health, visibly renew, improve skin texture, and contribute to younger, healthier-looking skin.

The proprietary AGE CTRL™ Complex is a combination of highly soluble coenzyme NAD+ and its direct booster precursors, NMN & Niacinamide (NAM), help support skin cell energy production in this advanced anti-aging serum, working with the skin’s natural longevity pathways. Clinically proven to deliver visible improvements across the 9 hallmarks of skin aging(1),(2),(3)

  • Uneven skin tone and discoloration
  • Visible imperfections and blemish-prone skin
  • Sagging skin
  • Visible fine lines & wrinkles
  • Skin dullness
  • Visible redness and uneven complexion
  • Skin texture and smoothness
  • Skin barrier strength
  • Hydration levels for plumper, more hydrated skin

Through skin cellular support, Obagi NU-GEN™ Cellular Renewal Serum helps promote skin elasticity, address emerging and existing signs of aging, and visibly rewind the appearance of skin’s age.*

Perfect to use alone or to enhance results as part of a complete skincare routine.

(1) Results based on a 2025 12-week aging clinical test. (2) Results based on a 2025 12-week blemish-prone clinical test. (3) Results based on a 2025 48-hour hydration clinical test. Individual results may vary. Data on file at Obagi Cosmeceuticals LLC.

Backed By Clinical Trials

97%
of participants saw a reduction in the appearance of fine lines(1)(*)
97%
of participants said their skin appeared more even-toned(1)(*)
97%
of participants showed a visible improvement in skin radiance(1)(*)
90%
of participants noticed their skin had more resilience and elasticity(1)(*)
Baseline* After 12 Weeks*
(1)Results based on a 2025 12-week aging clinical test.
*Photos have not been retouched. Results may vary. Data on file at Obagi Cosmeceuticals LLC.
Baseline* After 12 Weeks*
(1)Results based on a 2025 12-week aging clinical test.
*Photos have not been retouched. Results may vary. Data on file at Obagi Cosmeceuticals LLC.
Baseline* After 12 Weeks*
(1)Results based on a 2025 12-week aging clinical test.
*Photos have not been retouched. Results may vary. Data on file at Obagi Cosmeceuticals LLC.
Baseline* After 12 Weeks*
(1)Results based on a 2025 12-week aging clinical test.
*Photos have not been retouched. Results may vary. Data on file at Obagi Cosmeceuticals LLC.

How To Use

  •  After cleansing, apply 2-3 pumps AM and PM to a clean dry face.


Storage

  • Keep out of direct sunlight.
  • Store at controlled room temperature 15°−25°C (59°−77°F).

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  • Product description
    Visibly rewind your skin’s age by up to 6 years(1) with Obagi NU-GEN™ Cellular Renewal Serum, an advanced anti-aging and firming serum. Clinically proven to target a leading cause of skin aging by ...
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  • Best for
    Aging & Sagging - color
    Aging & Sagging
    Dehydrated Skin - color
    Dehydrated Skin
    Fine Lines & Wrinkles - color
    Fine Lines & Wrinkles
    Skin Discoloration - color
    Skin Discoloration
    Acne & Blemish - color
    Acne & Blemish
    Uneven Skin Texture - color
    Uneven Skin Texture
    Dehydrated Skin - color
    Dehydrated Skin
    Aging & Sagging - color
    Aging & Sagging
    Dehydrated Skin - color
    Dehydrated Skin
    Fine Lines & Wrinkles - color
    Fine Lines & Wrinkles
    Aging & Sagging - color
    Aging & Sagging
    Fine Lines & Wrinkles - color
    Fine Lines & Wrinkles
    Dehydrated Skin - color
    Dehydrated Skin
    Skin Types
    Normal to OilyNormal to DryCombination
    Normal to OilyNormal to DryCombination
    Normal to OilyNormal to DryCombination
    Normal to OilyNormal to DryCombination
4.6
Rated 4.6 out of 5 stars
Based on 16 reviews
Write a Review (Opens in a new window)
16 reviews
  • Rachel
    I recommend this product
    Rated 5 out of 5 stars
    May 5, 2026
    5 Stars

    Love it! Best ive used! Fast delivery too

    Was this helpful?
  • Regina L.
    OK, United States
    Verified Buyer
    I recommend this product
    Age Over 65
    Gender Female
    Rated 5 out of 5 stars
    May 2, 2026
    Good product

    It feels good on my skin.

    EffectivenessRated 3.0 on a scale of 1 to 5
    Was this helpful?
  • Lida M.
    CA, United States
    Verified Buyer
    I recommend this product
    Age Over 65
    Gender Female
    Rated 5 out of 5 stars
    April 23, 2026
    Cellular renew

    This is a new product for me. I think it makes the other Obagi products absorb well, and it contributes to the effectiveness'.

    EffectivenessRated 5.0 on a scale of 1 to 5
    Was this helpful?
  • Kristina
    I recommend this product
    Rated 5 out of 5 stars
    April 22, 2026
    5 Stars

    Love obagi

    Was this helpful?
  • Pamela C.
    NJ, United States
    Verified Buyer
    I recommend this product
    Age Over 65
    Gender Female
    Rated 5 out of 5 stars
    April 16, 2026
    Cellular renewal derum

    This is it. I have tried every serum you can imagine. Finally the one I will stay with

    It's perfect for me. Thank you!!!!

    EffectivenessRated 5.0 on a scale of 1 to 5
    Was this helpful?
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