Woman model showing benefits of using Obagi Nu-Gen text reads "Clinically Proven Visible Improvements across the 9 Hallmarks of Skin Aging" Woman model showing benefits of using Obagi Nu-Gen text reads "Clinically Proven Visible Improvements across the 9 Hallmarks of Skin Aging" - mobile

New NAD+ Longevity Serum

Visibly rewind skin age up to 6 years

Powered by AGE CTRL™ Complex with NAD+, NMN and Niacinamide. Targets 9 visible signs of aging.

4.8

2,847 verified reviews

97%

Reduced wrinkles

97%

Improved radiance

Shop Now Discover the science
Results based on a 2025 12-week aging clinical test

Testimonials

“Obagi transformed my skin. Smoother texture, brighter tone, and healthy confidence every day. Results I can see, products I trust, and a routine that truly feels worth it.”

“Obagi transformed my skin. Smoother texture, brighter tone, and healthy confidence every day. Results I can see, products I trust, and a routine that truly feels worth it.”

“Obagi transformed my skin. Smoother texture, brighter tone, and healthy confidence every day. Results I can see, products I trust, and a routine that truly feels worth it.”

Woman model showing benefits of using Obagi Nu-Gen text reads "Clinically Proven Visible Improvements across the 9 Hallmarks of Skin Aging" Woman model showing benefits of using Obagi Nu-Gen text reads "Clinically Proven Visible Improvements across the 9 Hallmarks of Skin Aging"

NOW AVAILABLE

Obagi Nu-Gen™ Cellular Renewal Serum

$175.00

$175.00 MSRP

  • 97%

    saw a reduction in the appearance of fine lines(1)(*)

  • 97%

    said their skin appeared more even-toned(1)(*)

  • 94%

    noticed their skin had more resilience and elasticity(1)(*)

  • 85%

    agreed skin felt hydrated*

View Details

(1) Results based on a 2025 12-week aging clinical test. (2) Results based on a 2025 12-week blemish-prone clinical test. (3) Results based on a 2025 48-hourhydration clinical test. (*) Results based on consumer-perception test data. Individual results may vary. Data on file at Obagi Cosmeceuticals LLC.

Free shipping on orders over +$165

(1) Results based on a 2025 12-week aging clinical test. (2) Results based on a 2025 12-week blemish-prone clinical test. (3) Results based on a 2025 48-hour hydration clinical test. (*) Results based on consumer-perception test data. Individual results may vary. Data on file at Obagi Cosmeceuticals LLC.

  • CLINICALLY-TESTED
  • PROVEN RESULTS
  • TRUSTED BY PHYSICIANS
  • 35 YEARS OF EXPERTISE
  • TRANSFORMATIONAL SKINCARE
  • CLINICALLY-TESTED
  • PROVEN RESULTS
  • TRUSTED BY PHYSICIANS
  • 35 YEARS OF EXPERTISE
  • TRANSFORMATIONAL SKINCARE
  • CLINICALLY-TESTED
  • PROVEN RESULTS
  • TRUSTED BY PHYSICIANS
  • 35 YEARS OF EXPERTISE
  • TRANSFORMATIONAL SKINCARE
  • CLINICALLY-TESTED
  • PROVEN RESULTS
  • TRUSTED BY PHYSICIANS
  • 35 YEARS OF EXPERTISE
  • TRANSFORMATIONAL SKINCARE
  • CLINICALLY-TESTED
  • PROVEN RESULTS
  • TRUSTED BY PHYSICIANS
  • 35 YEARS OF EXPERTISE
  • TRANSFORMATIONAL SKINCARE
  • CLINICALLY-TESTED
  • PROVEN RESULTS
  • TRUSTED BY PHYSICIANS
  • 35 YEARS OF EXPERTISE
  • TRANSFORMATIONAL SKINCARE
  • CLINICALLY-TESTED
  • PROVEN RESULTS
  • TRUSTED BY PHYSICIANS
  • 35 YEARS OF EXPERTISE
  • TRANSFORMATIONAL SKINCARE
  • CLINICALLY-TESTED
  • PROVEN RESULTS
  • TRUSTED BY PHYSICIANS
  • 35 YEARS OF EXPERTISE
  • TRANSFORMATIONAL SKINCARE
  • CLINICALLY-TESTED
  • PROVEN RESULTS
  • TRUSTED BY PHYSICIANS
  • 35 YEARS OF EXPERTISE
  • TRANSFORMATIONAL SKINCARE
  • CLINICALLY-TESTED
  • PROVEN RESULTS
  • TRUSTED BY PHYSICIANS
  • 35 YEARS OF EXPERTISE
  • TRANSFORMATIONAL SKINCARE

The Science

Cellular renewal for smoother, younger-looking skin

Obagi NU-GEN™ Cellular Renewal Serum is formulated with advanced ingredients like NAD+, NMN, and niacinamide to support cellular energy, skin repair, and visible anti-aging results. This clinically inspired formula helps improve fine lines, uneven skin tone, and overall skin texture for a brighter, more youthful-looking complexion.

The Science

Cellular renewal for smoother, younger-looking skin

Obagi NU-GEN™ Cellular Renewal Serum is formulated with advanced ingredients like NAD+, NMN, and niacinamide to support cellular energy, skin repair, and visible anti-aging results. This clinically inspired formula helps improve fine lines, uneven skin tone, and overall skin texture for a brighter, more youthful-looking complexion.

Female model holding up a bottle Obagi Medical Nu-Gen Cellular Renewal Serum on a light background with a "NEW" badge Female model holding up a bottle Obagi Medical Nu-Gen Cellular Renewal Serum on a light background with a "NEW" badge

Key Ingredients

Our Formula

  • NAD+

    Supports cellular energy and skin renewal, helping improve signs of aging, dullness, and overall skin vitality and brightness.

  • NAD+

    Supports cellular energy and skin renewal, helping improve signs of aging, dullness, and overall skin vitality and brightness.

  • NAD+

    Supports cellular energy and skin renewal, helping improve signs of aging, dullness, and overall skin vitality and brightness.

Obagi Nu-Derm Foaming Gel Cleanser Travel hero image on gray background Obagi Nu-Derm Foaming Gel Cleanser Travel hero image on gray background

For best results

Maximize results with the
complete routine.

Two simple routines. Morning to protect, night to repair — built for real, visible results.

  • Step 1

    Cleanse

    DAILY CARE FOAMING CLEANSER DAILY CARE FOAMING CLEANSER
    4.8
    Rated 4.8 out of 5 stars
    17 Reviews
    DAILY CARE FOAMING CLEANSER
    $50.00

  • Step 2

    Smooth

    CELLULAR RENEWAL SERUM CELLULAR RENEWAL SERUM
    4.5
    Rated 4.5 out of 5 stars
    20 Reviews
    CELLULAR RENEWAL SERUM
    $175.00
    Excluded from all Discounts

  • Step 3

    Repair

    BALANCING TONER BALANCING TONER
    3.9
    Rated 3.9 out of 5 stars
    11 Reviews
    BALANCING TONER
    $50.00

  • Step 4

    Moisturize

    FX C-THERAPY NIGHT CREAM FX C-THERAPY NIGHT CREAM
    2.7
    Rated 2.7 out of 5 stars
    19 Reviews
    FX C-THERAPY NIGHT CREAM
    $120.00
Frequently Asked Questions

Everything you need to know

Can’t find what you’re looking for? Check our Full FAQ
Woman model showing benefits of using Obagi Nu-Gen text reads "Clinically Proven Visible Improvements across the 9 Hallmarks of Skin Aging" Woman model showing benefits of using Obagi Nu-Gen text reads "Clinically Proven Visible Improvements across the 9 Hallmarks of Skin Aging"

NOW AVAILABLE

4.5
Rated 4.5 out of 5 stars
20 Reviews

Obagi Nu-Gen™ Cellular Renewal Serum

$175.00

$175.00 MSRP

  • 97%

    saw a reduction in the appearance of fine lines(1)(*)

  • 97%

    said their skin appeared more even-toned(1)(*)

  • 94%

    noticed their skin had more resilience and elasticity(1)(*)

  • 85%

    agreed skin felt hydrated*

View Details

(1) Results based on a 2025 12-week aging clinical test. (2) Results based on a 2025 12-week blemish-prone clinical test. (3) Results based on a 2025 48-hourhydration clinical test. (*) Results based on consumer-perception test data. Individual results may vary. Data on file at Obagi Cosmeceuticals LLC.

Free shipping on orders over +$165

(1) Results based on a 2025 12-week aging clinical test. (2) Results based on a 2025 12-week blemish-prone clinical test. (3) Results based on a 2025 48-hour hydration clinical test. (*) Results based on consumer-perception test data. Individual results may vary. Data on file at Obagi Cosmeceuticals LLC.

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