CLINICALLY PROVEN TO VISIBLY

Rewind Skin's Age By Up To 6 Years(1)

Shop Now
Obagi Nu-Gen Cellular Renewal Serum with text highlighting features on a light blue background - desktop Obagi Nu-Gen Cellular Renewal Serum with text highlighting features on a light blue background - mobile
  • CLINICALLY-TESTED
  • PROVEN RESULTS
  • TRUSTED BY PHYSICIANS
  • 35 YEARS OF EXPERTISE
  • TRANSFORMATIONAL SKINCARE
  • CLINICALLY-TESTED
  • PROVEN RESULTS
  • TRUSTED BY PHYSICIANS
  • 35 YEARS OF EXPERTISE
  • TRANSFORMATIONAL SKINCARE
  • CLINICALLY-TESTED
  • PROVEN RESULTS
  • TRUSTED BY PHYSICIANS
  • 35 YEARS OF EXPERTISE
  • TRANSFORMATIONAL SKINCARE
  • CLINICALLY-TESTED
  • PROVEN RESULTS
  • TRUSTED BY PHYSICIANS
  • 35 YEARS OF EXPERTISE
  • TRANSFORMATIONAL SKINCARE
  • CLINICALLY-TESTED
  • PROVEN RESULTS
  • TRUSTED BY PHYSICIANS
  • 35 YEARS OF EXPERTISE
  • TRANSFORMATIONAL SKINCARE
  • CLINICALLY-TESTED
  • PROVEN RESULTS
  • TRUSTED BY PHYSICIANS
  • 35 YEARS OF EXPERTISE
  • TRANSFORMATIONAL SKINCARE
  • CLINICALLY-TESTED
  • PROVEN RESULTS
  • TRUSTED BY PHYSICIANS
  • 35 YEARS OF EXPERTISE
  • TRANSFORMATIONAL SKINCARE
  • CLINICALLY-TESTED
  • PROVEN RESULTS
  • TRUSTED BY PHYSICIANS
  • 35 YEARS OF EXPERTISE
  • TRANSFORMATIONAL SKINCARE
  • CLINICALLY-TESTED
  • PROVEN RESULTS
  • TRUSTED BY PHYSICIANS
  • 35 YEARS OF EXPERTISE
  • TRANSFORMATIONAL SKINCARE
  • CLINICALLY-TESTED
  • PROVEN RESULTS
  • TRUSTED BY PHYSICIANS
  • 35 YEARS OF EXPERTISE
  • TRANSFORMATIONAL SKINCARE
Woman model showing benefits of using Obagi Nu-Gen text reads "Clinically Proven Visible Improvements across the 9 Hallmarks of Skin Aging" Woman model showing benefits of using Obagi Nu-Gen text reads "Clinically Proven Visible Improvements across the 9 Hallmarks of Skin Aging"

NOW AVAILABLE

4.6
Rated 4.6 out of 5 stars
15 Reviews

Obagi Nu-Gen™ Cellular Renewal Serum

$175.00 MSRP

  • 97%

    saw a reduction in the appearance of fine lines(1)(*)

  • 97%

    said their skin appeared more even-toned(1)(*)

  • 94%

    noticed their skin had more resilience and elasticity(1)(*)

  • 85%

    agreed skin felt hydrated*

(1) Results based on a 2025 12-week aging clinical test. (2) Results based on a 2025 12-week blemish-prone clinical test. (3) Results based on a 2025 48-hour hydration clinical test. (*) Results based on consumer-perception test data. Individual results may vary. Data on file at Obagi Cosmeceuticals LLC.

BESTSELLERS

with clinically-proven results

SHOP ALL
BIOSTIM™ SCALP SERUM
BIOSTIM™ SCALP SERUM
NEW
4.3
Rated 4.3 out of 5 stars
30 Reviews
OBAGI NU-CIL® ,
BIOSTIM™ SCALP SERUM
Excluded from all Discounts
$125.00
FACIAL SERUM
ELASTIDERM FIRMING FACIAL SERUM BOTTLE PACKAGING BEFORE AND AFTER. NEW LOOK, SAME TRANSFORMATIONAL PRODUCT
BESTSELLER
4.5
Rated 4.5 out of 5 stars
103 Reviews
ELASTIDERM® ,
FACIAL SERUM
$220.00
Allure Best of Beauty Award Seal 2025
SERUM 20%
SERUM 20%
BESTSELLER
4.6
Rated 4.6 out of 5 stars
215 Reviews
PROFESSIONAL-C® ,
SERUM 20%
$85.00 - $155.00
FACIAL SERUM
Daily Hydro-Drops Facial Serum packaging transition before and after. New look, same transformational product
BESTSELLER
4.3
Rated 4.3 out of 5 stars
147 Reviews
DAILY HYDRO-DROPS® ,
FACIAL SERUM
$115.00
EYELASH ENHANCING SERUM
OBAGI NU-CIL EYELASH ENHANCING SERUM APPLICATOR TIP
BESTSELLER
4.0
Rated 4.0 out of 5 stars
205 Reviews
OBAGI NU-CIL® ,
EYELASH ENHANCING SERUM
$125.00
1.0 SMOOTHING RETINOL
RETINOL 1.0 NEW PACKAGING
BESTSELLER
4.5
Rated 4.5 out of 5 stars
83 Reviews
OBAGI360® ,
1.0 SMOOTHING RETINOL
$90.00
CLEAR FX
Nu-Derm Clear Fx Open Cap
BESTSELLER
4.2
Rated 4.2 out of 5 stars
62 Reviews
OBAGI NU-DERM FX® ,
CLEAR FX
$125.00

NEW

Advanced Mineral SPF

Backed By Skincare Science

Shop Now
Obagi Sun Shield Mineral UV Barrier Protect Broad Spectrum SPF 40 Sunscreen lotion bottle with benefits listed out on the right side - desktop Oba Sun Shield sunscreen tube with features highlighted on a white background

SHOP BY CONCERN

to target specific needs

SHOP ALL
RETINOL + PHA
OBAGI RETINOL + PHA REFINING NIGHT CREAM STYLIZED PRODUCT IMAGE
NEW
4.7
Rated 4.7 out of 5 stars
42 Reviews
OBAGI RETINOL ,
RETINOL + PHA
Excluded from all Discounts
$135.00
DAILY CARE FOAMING CLEANSER
CLENZIderm M.D. Daily Care Foaming Cleanser Open Cap Image
BESTSELLER
4.7
Rated 4.7 out of 5 stars
14 Reviews
CLENZIDERM M.D.® ,
DAILY CARE FOAMING CLEANSER
$50.00
PORE THERAPY
Clenziderm Pore Therapy Open Cap
BESTSELLER
4.8
Rated 4.8 out of 5 stars
63 Reviews
CLENZIDERM M.D.® ,
PORE THERAPY
$50.00
THERAPEUTIC LOTION
Clenziderm Therapeutic Lotion Open Cap
4.6
Rated 4.6 out of 5 stars
11 Reviews
CLENZIDERM M.D.® ,
THERAPEUTIC LOTION
$71.00 $95.00
25% Off
ACNE CLEANSING WIPES
Two packages of SUZANOBAGIMD Cleansing Wipes - suitable for oily or acne prone skin types - on a gray background with text indicating a new look
4.2
Rated 4.2 out of 5 stars
12 Reviews
SUZANOBAGIMD® ,
ACNE CLEANSING WIPES
$30.00
SYSTEM - NORMAL TO DRY
OBAGI NU-DERM GENTLE CLEANSER BOTTLE
4.1
Rated 4.1 out of 5 stars
34 Reviews
OBAGI NU-DERM FX® ,
SYSTEM - NORMAL TO DRY
$525.00
BLEND FX
Nu-Derm Blend Fx Open Cap
4.1
Rated 4.1 out of 5 stars
33 Reviews
OBAGI NU-DERM FX® ,
BLEND FX
$125.00
CLEAR FX
Nu-Derm Clear Fx Open Cap
BESTSELLER
4.2
Rated 4.2 out of 5 stars
62 Reviews
OBAGI NU-DERM FX® ,
CLEAR FX
$125.00
GENTLE CLEANSER
OBAGI NU-DERM GENTLE CLEANSER BEFORE AND AFTER PACKAGING. NEW LOOK, SAME TRANSFORMATIONAL PRODUCT
BESTSELLER
4.8
Rated 4.8 out of 5 stars
74 Reviews
Obagi Nu-Derm® ,
GENTLE CLEANSER
$55.00
EXFODERM
Nu-Derm Exfoderm Open Cap
4.4
Rated 4.4 out of 5 stars
5 Reviews
Obagi Nu-Derm® ,
EXFODERM
$105.00
SHOP ALL

LIMITED TIME ONLY

Clinical Results, Curated

Shop Gift Sets & Bundles

Shop Now
Product image showcasing range of Obagi Medical skin care products on a gray background Product image showcasing various Obagi skin care products on a gray background - mobile version