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  • CLINICALLY-TESTED
  • PROVEN RESULTS PROVEN RESULTS
  • TRUSTED BY PHYSICIANS
  • 35 YEARS OF EXPERTISE
  • TRANSFORMATIONAL SKINCARE
  • CLINICALLY-TESTED
  • PROVEN RESULTS PROVEN RESULTS
  • TRUSTED BY PHYSICIANS
  • 35 YEARS OF EXPERTISE
  • TRANSFORMATIONAL SKINCARE
  • CLINICALLY-TESTED
  • PROVEN RESULTS PROVEN RESULTS
  • TRUSTED BY PHYSICIANS
  • 35 YEARS OF EXPERTISE
  • TRANSFORMATIONAL SKINCARE
  • CLINICALLY-TESTED
  • PROVEN RESULTS PROVEN RESULTS
  • TRUSTED BY PHYSICIANS
  • 35 YEARS OF EXPERTISE
  • TRANSFORMATIONAL SKINCARE
  • CLINICALLY-TESTED
  • PROVEN RESULTS PROVEN RESULTS
  • TRUSTED BY PHYSICIANS
  • 35 YEARS OF EXPERTISE
  • TRANSFORMATIONAL SKINCARE
  • CLINICALLY-TESTED
  • PROVEN RESULTS PROVEN RESULTS
  • TRUSTED BY PHYSICIANS
  • 35 YEARS OF EXPERTISE
  • TRANSFORMATIONAL SKINCARE
  • CLINICALLY-TESTED
  • PROVEN RESULTS PROVEN RESULTS
  • TRUSTED BY PHYSICIANS
  • 35 YEARS OF EXPERTISE
  • TRANSFORMATIONAL SKINCARE
  • CLINICALLY-TESTED
  • PROVEN RESULTS PROVEN RESULTS
  • TRUSTED BY PHYSICIANS
  • 35 YEARS OF EXPERTISE
  • TRANSFORMATIONAL SKINCARE
  • CLINICALLY-TESTED
  • PROVEN RESULTS PROVEN RESULTS
  • TRUSTED BY PHYSICIANS
  • 35 YEARS OF EXPERTISE
  • TRANSFORMATIONAL SKINCARE
  • CLINICALLY-TESTED
  • PROVEN RESULTS PROVEN RESULTS
  • TRUSTED BY PHYSICIANS
  • 35 YEARS OF EXPERTISE
  • TRANSFORMATIONAL SKINCARE

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20 Products

  • PORE THERAPY PORE THERAPY
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    BESTSELLER
    4.8
    Rated 4.8 out of 5 stars
    72 Reviews
    PORE THERAPY
    Regular price $50.00
  • CELLULAR RENEWAL SERUM CELLULAR RENEWAL SERUM
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    NEW
    4.4
    Rated 4.4 out of 5 stars
    30 Reviews
    CELLULAR RENEWAL SERUM
    Regular price $175.00
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  • RETINOL + PHA RETINOL + PHA
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    NEW
    4.8
    Rated 4.8 out of 5 stars
    46 Reviews
    RETINOL + PHA
    Regular price $135.00
  • DAILY CARE FOAMING CLEANSER DAILY CARE FOAMING CLEANSER
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    BESTSELLER
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    Rated 4.8 out of 5 stars
    17 Reviews
    DAILY CARE FOAMING CLEANSER
    Regular price $50.00
  • THERAPEUTIC LOTION THERAPEUTIC LOTION
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    4.8
    Rated 4.8 out of 5 stars
    18 Reviews
    THERAPEUTIC LOTION
    Regular price $95.00
  • ACNE CLEANSING WIPES ACNE CLEANSING WIPES
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    4.2
    Rated 4.2 out of 5 stars
    13 Reviews
    ACNE CLEANSING WIPES
    Regular price $30.00
  • SYSTEM - NORMAL TO DRY SYSTEM - NORMAL TO DRY
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    4.1
    Rated 4.1 out of 5 stars
    36 Reviews
    SYSTEM - NORMAL TO DRY
    Regular price $525.00
  • BLEND FX BLEND FX
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    4.2
    Rated 4.2 out of 5 stars
    37 Reviews
    BLEND FX
    Regular price $125.00
  • CLEAR FX CLEAR FX
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    BESTSELLER
    4.3
    Rated 4.3 out of 5 stars
    71 Reviews
    CLEAR FX
    Regular price $125.00
  • GENTLE CLEANSER GENTLE CLEANSER
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    BESTSELLER
    4.8
    Rated 4.8 out of 5 stars
    88 Reviews
    GENTLE CLEANSER
    Regular price $55.00
  • EXFODERM EXFODERM
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    4.5
    Rated 4.5 out of 5 stars
    6 Reviews
    EXFODERM
    Regular price $105.00
  • FOAMING GEL FOAMING GEL
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    BESTSELLER
    4.5
    Rated 4.5 out of 5 stars
    30 Reviews
    FOAMING GEL
    Regular price $55.00
  • 1.0 SMOOTHING RETINOL 1.0 SMOOTHING RETINOL
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    4.5
    Rated 4.5 out of 5 stars
    84 Reviews
    1.0 SMOOTHING RETINOL
    Regular price $90.00
  • 0.5 SMOOTHING RETINOL 0.5 SMOOTHING RETINOL
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    4.1
    Rated 4.1 out of 5 stars
    14 Reviews
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    Regular price $80.00
  • TONER TONER
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    4.6
    Rated 4.6 out of 5 stars
    30 Reviews
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    Regular price $55.00
  • EXFODERM® FORTE EXFODERM® FORTE
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    4.5
    Rated 4.5 out of 5 stars
    17 Reviews
    EXFODERM® FORTE
    Regular price $105.00
  • SKIN BARRIER RECOVERY CREAM
    SKIN BARRIER RECOVERY CREAM
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    4.5
    Rated 4.5 out of 5 stars
    22 Reviews
    SKIN BARRIER RECOVERY CREAM
    Regular price $125.00
  • SYSTEM - NORMAL TO OILY SYSTEM - NORMAL TO OILY
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    4.0
    Rated 4.0 out of 5 stars
    20 Reviews
    SYSTEM - NORMAL TO OILY
    Regular price $525.00
  • HYDRATE LIGHT®
    HYDRATE LIGHT®
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    4.4
    Rated 4.4 out of 5 stars
    15 Reviews
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    Regular price $70.00
  • MINERAL UV BARRIER PROTECT BROAD SPECTRUM SPF 40 MINERAL UV BARRIER PROTECT BROAD SPECTRUM SPF 40
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    NEW
    3.8
    Rated 3.8 out of 5 stars
    5 Reviews
    Excluded from all Discounts

Testimonials

“Obagi transformed my skin. Smoother texture, brighter tone, and healthy confidence every day. Results I can see, products I trust, and a routine that truly feels worth it.”

“Obagi transformed my skin. Smoother texture, brighter tone, and healthy confidence every day. Results I can see, products I trust, and a routine that truly feels worth it.”

“Obagi transformed my skin. Smoother texture, brighter tone, and healthy confidence every day. Results I can see, products I trust, and a routine that truly feels worth it.”

Woman model showing benefits of using Obagi Nu-Gen text reads "Clinically Proven Visible Improvements across the 9 Hallmarks of Skin Aging" Woman model showing benefits of using Obagi Nu-Gen text reads "Clinically Proven Visible Improvements across the 9 Hallmarks of Skin Aging" - mobile

New NAD+ Longevity Serum

Visibly rewind skin age up to 6 years

Powered by AGE CTRL™ Complex with NAD+, NMN and Niacinamide. Targets 9 visible signs of aging.

4.8

2,847 verified reviews

97%

Reduced wrinkles

97%

Improved radiance

Results based on a 2025 12-week aging clinical test

The Science

Cellular renewal for smoother, younger-looking skin

Obagi NU-GEN™ Cellular Renewal Serum is formulated with advanced ingredients like NAD+, NMN, and niacinamide to support cellular energy, skin repair, and visible anti-aging results. This clinically inspired formula helps improve fine lines, uneven skin tone, and overall skin texture for a brighter, more youthful-looking complexion.

Female model holding up a bottle Obagi Medical Nu-Gen Cellular Renewal Serum on a light background with a "NEW" badge Female model holding up a bottle Obagi Medical Nu-Gen Cellular Renewal Serum on a light background with a "NEW" badge
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