The use of the internet for the sale of cosmetic and prescription products has expanded rapidly over the
    last few years. As a result, Obagi Cosmeceuticals LLC (“Obagi Cosmeceuticals”) is concerned about
    protecting the businesses of physician customers from unauthorized sites, as well as the Obagi®
    brand, and wants to ensure that patients receive the proper training to achieve efficacy and satisfaction from
    using Obagi products.
    As such, Obagi Cosmeceuticals has always encouraged use of the internet by customers to help their
    patients either become more aware of the benefits of getting their Obagi products from their practices
    or to use the internet as an educational forum. Unfortunately, Obagi Cosmeceuticals has become aware
    that there are internet accounts that have been set up without that purpose or goal in mind, and that
    some accounts are selling Obagi products through third party auction sites without offering any patient
    education, all of which is encroaching on customers’ practices. We have also seen heightened activity
    by state government authorities to enforce applicable laws related to the distribution of products,
    particularly the dispensing of prescription products, over the internet.
    In order to protect customers’ businesses and the Obagi brand image, Obagi Cosmeceuticals has
    established this Internet Sales Policy (the “Policy”), which was enforced and became effective as of
    January 1, 2016.
    This Policy applies to all Obagi Cosmeceuticals customers and authorized resellers who sell Obagi
    products in or to the United States, its possessions and territories, whether selling products through
    their practices, medical spas or online (referred to in this Policy as a “Reseller” and collectively as
    1. Resellers are responsible at all times for complying with all federal, state and local laws,
    regulations and rules related to the promotion, sale and dispensing of Obagi products to
    patients over the internet. This includes all laws or rules of any state board of medicine or
    pharmacy, including those requiring physicians to only sell Rx products to those
    patients/others with whom they have established a valid patient-physician relationship, and
    those that may require the receipt of specific written authorization from the applicable state
    board of medicine or pharmacy to sell prescription-strength products over the internet.
    Resellers are responsible for being familiar with any laws, regulations or rules that apply to
    RESELLER’S OWN RISK OF LEGAL LIABILITY. Resellers should consult their own
    legal counsel on these matters.
    2. Resellers who do operate a website through which they sell Obagi products, must
    inform their Obagi sales representative and Obagi corporate offices of the existence of
    the website and provide the representative with the URL address. Physicians who
    engage in sales of Obagi products over the internet must also sell such products
    through their private or group practice.
    3. Resellers may not, in any instance, use the name Obagi or any of the Obagi
    Cosmeceuticals product names in their domain names.
    4. Resellers who wish to use any Obagi product name, logo or copyrighted image in
    sponsored advertising on the internet (e.g., Google ads) must first sign a Copyright
    and Trademark Authorization Request (a “Request”), which can be obtained through
    an Obagi sales representative, and receive permission from Obagi Cosmeceuticals to
    use such product name, logo or copyrighted image in the sponsored ad. Resellers must
    abide by all Terms and Conditions contained in the Request form. Resellers should be
    aware that Obagi Cosmeceuticals intends to instruct Google to remove all ads
    containing a trademark or copyrighted material owned by Obagi Cosmeceuticals or its
    affiliates unless the ad is sponsored by a Reseller who is on the Obagi Cosmeceuticals
    list of Resellers that have properly filled out a Request and been granted permission to
    use the trademark and/or copyrighted material per this Policy.
    5. Resellers may not sell Obagi products over any internet auction or aggregation site,
    such as eBay, Buy.com, Walmart.com, Groupon, Craigslist, ioffer, Sears, etc., or
    through social media sites.
    6. Resellers may not sell Obagi products on Amazon.com unless approval is granted by
    Obagi Cosmeceuticals. Approved Resellers are required to advertise (as defined in the
    Obagi MAP policy) prices on Amazon no lower than MSRP.
    7. Resellers may not sell any Obagi professional products, including, but not limited to
    Obagi Peels and Obagi professional Facial products, through any internet site, whether
    their own practice website or another site.
    8. Resellers are required to adhere to Obagi’s Minimum Advertised Price Policy with
    respect to any Advertisements (as defined in such Policy) they utilize with respect to
    their sales of Obagi products.
    Obagi Cosmeceuticals does not intend to engage in business with any Reseller who diminishes the
    perceived value of Obagi Cosmeceuticals and its products. Accordingly, in the event that Reseller
    elects not to follow this Policy, Obagi Cosmeceuticals, without assuming any liability, may
    unilaterally impose sanctions on that Reseller, up to and including termination of its relationship with
    Reseller, cancelling any pending orders placed by such Reseller and ceasing the sale of any Obagi
    products to such Reseller.
    Obagi Cosmeceuticals shall be solely responsible for determining whether a violation of the
    Policy has occurred, for communicating its decisions regarding the Policy to Resellers, and for
    receiving any communications about violations or potential violations of the Policy and for
    deciding what sanctions to impose, if any.
    Obagi Cosmeceuticals reserves the right to modify, suspend or discontinue this Policy in whole or
    in part at any time. Obagi Cosmeceuticals will notify Resellers of any such changes at least five (5)
    days prior to implementation.
    Therefore, all questions or comments related to this Policy should be directed to:
    Obagi Cosmeceuticals LLC
    3760 Kilroy Airport Way #500
    Long Beach, CA 90806
    Attn: Obagi Policies