His Skin Needs Love, Too… Obagi360™ for Dad

06.16.2015, 16:57 CDT | Posted In: Lines & Wrinkles, Prevention & Protection, Products

Father and daughter

If you’ve ever wondered if men can use Obagi, the answer is a resounding YES! Try celebrating this Father’s Day by introducing him to our products, especially our 3-step Obagi360™ System — he’ll be glad you did.

Many women know the benefits of exfoliating cleansers to help keep our skin looking soft and smooth. While dad might not have made a study of the cleansers on the market (as you may have), he could likely benefit from the Obagi360 System, which includes an Exfoliating Cleanser that provides both mechanical and chemical exfoliation to thoroughly clean the skin; and although he might not want to chat with you about the benefits of retinol or the dual-function moisturizer/broad-spectrum sunscreen, he will notice the way they work to gradually refine his complexion and protect his skin with SPF 30.

The trifecta of exfoliating cleanser, retinol, and dual-action moisturizer is sure to be an unexpected – but welcome – addition to his grooming retinue. 

If he’s not the type who will jump at the chance of adopting a new skin care routine, here are a few tips to help convince him:

  • Tell him that Obagi360 is pretty simple to use: two products in the morning and two in the evening, so there’s not a lot of fuss involved.
  • Let him know that 83% of patients1 were satisfied with the overall results of the products, so it’s likely that he will be, too.
  • Remind him that everyone – including men – should be using sunscreen daily, and this product has it! Our HydraFactor Broad Spectrum SPF 30 will not only moisturize his skin, but will also help prevent skin damage caused by UVA/UVB rays.*

So…want to say thank you to Dad this Father’s Day by getting him started on a system to help preserve his youthful appearance? Send him to our Obagi360 product page to learn more about the products’ key ingredients, see results of real people who have used the system, view clinical studies, find step-by-step instructions on how to incorporate it into his daily routine, and contact a skin care provider who can get him started on this system.

1. Bruce S, Investigator. An open-label study to evaluate the anti-aging effects of three months of treatment using the Obagi360 System in subjects with photodamage: interim analysis. Protocol OMP360-01; December 19, 2013. OMP, Inc. Data on file.

*Using a broad spectrum sunscreen like Obagi360 HydraFactor Broad Spectrum SPF 30  together with a comprehensive sun protection program including wearing sun protective clothing and sunglasses and avoiding the sun between the hours of 10am-2pm may help reduce the risk of premature skin aging.

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