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			New Professional Strength Vitamin C Serums Clinically Proven to Provide up to Two Times Greater Penetration than Leading Formulations September 24, 2005 (Chicago, IL) – Obagi Medical Products, Inc. (Obagi) the leader in skin transformation, unveils its newest antioxidant therapy skincare line of topical products – Obagi Professional-C Serum – at the American Society of Plastic Surgery’s annual meeting held in Chicago September 24th – September 28th. This complete line of serums is designed to deliver greater penetration of professional strength Vitamin C to the dermis and epidermis. Professional-C Serum is clinically proven to provide up to two times more penetration than leading formulations and to remain stable for longer periods of time than other Vitamin C treatments. Obagi Professional-C actually goes to where collagen synthesis occurs, delivering optimal skincare results. Professional-C Serum will be available at dermatologist and plastic surgeons’ offices nationwide October 10, 2005. “Obagi recognizes that Vitamin C is a powerful antioxidant,” says Steven Carlson, President of Obagi. “We are excited to combine Obagi’s Penetrating Therapeutics™ technology with the antioxidant benefits of Vitamin C in the new Obagi Professional-C Serum.” Obagi Professional-C Serums are formulated to address all facial areas and skin types with four different concentrations of Ascorbic Acid – the form of Vitamin C that is most effectively absorbed by the skin – to give skin the ultimate protection it needs from exposure to the sun’s damaging rays as well as environmental assaults. Vitamin C, one of nature’s most powerful antioxidants, neutralizes free radicals before they attack skin cells to prevent premature signs of aging, including fine lines and wrinkles; protects against future damage; contributes to collagen synthesis for firmer, more resilient skin; and lightens and brightens skin for a more even tone. Obagi Professional-C Serum also helps to reduce inflammation, decrease transepidermal water loss and maintain normal cellular turnover, resulting in skin that looks and feels healthier. Obagi Professional-C Serum is specially formulated to be used as a stand-alone product, or in conjunction with the Obagi Nu-Derm® System, and is available in four different concentrations: 20% for the highest percent of L-Ascorbic Acid 15% for all skin types 10% for dry, sensitive or reactive skin 5% protection for the sensitive eye area Professional-C Serum will retail for $48.00 – $100.00 and will be available in dermatologists and plastic surgeons’ offices nationwide. For more information, contact Rpr at 212-317-1462. About Obagi Medical Products, Inc. Obagi, a leader in the physician-dispensed skin care channel develops and commercializes skin health products for the dermatology, plastic surgery, and related Aesthetic markets. Using its Penetrating Therapeutics™ technologies, Obagi’s products are designed to improve penetration of agents across the skin barrier for common and visible skin conditions in adult skin such as chloasma, melasma, senile lentigines, acne vulgaris and sun damage. Obagi launched its first skincare system, Obagi Nu-Derm, in 1988; and in 2004 launched the first and only prescription strength Vitamin C and hydroquinone system, Obagi-C Rx. Obagi System products are only available through physicians. Visit www.obagi.com for information.